Tuesday, March 25, 2014

Findings and Trends in the Long-Term Care Insurance Industry

Findings and Trends in the Long-Term Care Insurance Industry

According to information gathered by the American Association for Long-Term Care Insurance (AALTCI) in their 2012 LTCi Sourcebook and what occurred in 2013, the LTCi industry continues to evolve and certain buying trends have become apparent.

We’re seeing internal rate increases for new buyers based upon gender based pricing and claims history, rate increases for existing policyholders, the elimination of certain benefits and features; decreases in discounts and stricter underwriting requirements.

This was bound to happen due to the existing economic and regulatory climate.  Interest rates are remaining low. The anticipated 5% policy lapse ratio is actually 1-1.5%. Policyholders are holding onto their policies. They see the value in having the coverage. The top 10 carriers paid $10.8 million in claims per day in 2011. In order for LTCi companies to remain solvent and live up to their obligations, change had to occur.

Last year, the change with the most impact was gender-based pricing. Women live longer, are on claim longer, therefore they will pay more for coverage. The premium increases have been 20% or more depending upon the state. Several states, however, have opted not to approve this trend citing discrimination. Lawsuits are pending.

The questions asked most often by prospective clients are when is the right time to buy and how should the features be designed? 

The average buyer’s age has changed dramatically. Twenty years ago, the average buyer was 70 years old. Today, approximately 56.5% of buyers are between the ages of 55 and 64; 22% are 45 to 54 and 18% are 65 and over. It seems that more individuals are planning for LTC prior to retirement when the premiums are lower and insurability is higher.

According to the 2012 LTCi Sourcebook, approximately 46.5% of couples bought policies together versus 21.5% of sales for singles. Perhaps due to cost or insurability, 32% of sales were for one spouse.

On the national level, the average daily benefit selected was between $150-199, the average length of coverage was 3 years, and the average elimination period was 90 to 100 days. In terms of inflation, 5% compound was chosen more often with 3% compound as the second most popular choice. Very few individuals purchase CPI based inflation or Future Purchase Options.

According to a 5 year study conducted by John Hancock on costs of care, nursing homes averaged a 3.5% increase, assisted living 3.4% and home care 1.5%. Depending upon  age, selecting 3.5% inflation could stay in line with future costs and save premium dollars especially if a higher daily benefit is initially selected to compensate for the lower inflation protection.

In CNY, the average cost of nursing home care is $350 so the selected daily benefit would be higher than the national norm. In NYS, the Partnership plans have a minimum daily benefit of $274 for 2014 as well as mandated coverage periods and inflation options.

The LTCi companies have gathered extensive claim statistics over the last 35 years. According to the LTCi Sourcebook, 50% of newly opened claims are paid for home care; 19% for assisted living and 31% for nursing home care. 65.5% of claims start at age 80 or older; 24.1% at ages 70 to 79; and 8.4% at ages 60-69.

As far as marketing trends, we are seeing more policies with alternative cash benefits and more hybrid policies (life insurance with LTC or chronic illness riders)

Cash alternative benefits add flexibility at claim time. It allows policyholders to pay for informal care from friends and neighbors who generally cost less thereby extending the life of the policy. This feature also takes into consideration future caregiving options.

The hybrid policies allow for the acceleration of the death benefit to pay for LTC expenses. Those with LTC riders generally require a single premium and two sets of underwriting. Many of the features in the LTC rider are as robust as a standalone LTCi policy. The hybrids with chronic illness riders are a good alternative for individuals who are uninsurable for LTCi because only life underwriting is required. Hybrid policies are appealing because there are no wasted premiums.

More than ever before, individuals have the ability to tailor their LTC plan for affordability and value. Perfect policies don’t exist but the LTCi carriers are offering more appropriate and realistic choices based on statistical information.


Susan Suben, MS, CSA, is President of Long Term Care Associates, Inc. and a consultant for Canandaigua National Bank & Trust Company.  Information for this article was gathered from the AALTC 2012 Sourcebook and ICB 2013 Webinar on LTC Trends. She can be reached at 800-422-2655 or by email at susansuben@31greenbush.com.